Just from curiosity I checked what Pond's company says about their products. Altough I already saw the ingredients of their Dry Skin cream, I really wanted to see their claims.
In my opinion, it is the perfect example how marketing works: give a misleading/false information to the consumers, tell them how good is your product and make them belive that if they purchase the cream they will do a good deal.
If you are a conscious consumer you know what really matters it's the ingredients. No one can tell you anything, because you know what to look for.