I am sure you heard and read many beauty claims by companies about their product. I collected those that I find the most misleading.
Many companies use this claim on their products, although there is no proper definition for natural. I would say a product is natural if doesn't contain preservatives, it is free of any artificial dyes, perfumes and other synthetic chemical ingredients. The product's ingredients must originate from a natural source, but it's not necessarily grown according to bio standards. I find also misleading when a company says about an ingredient it's natural, just because it came from a natural source. In this case that ingredient went through many chemically process and modification. It's far from natural.
